Social media marketing requires strategy. Too many companies think of social media as a secondary tactic to just "get our name out there." That's an old school mindset. In 2022, new customer acquisition is the top priority for most brands. It's not an option to...
According to the Content Marketing Institute, content marketing is a “marketing technique of creating and distributing valuable, relevant and consistent...
Discover MoreOptimizing B2B marketing strategies can be among of the most difficult (and valuable) priorities for a CMO. This challenge is...
Discover MoreIn video marketing, quality should align with your brand image. We have a client considering how to start using...
Discover MoreEmail subject lines affect open rates. Getting people's email opt-in permission is harder than ever - as it should be....
Discover MoreDirect mail and mobile marketing lead business investments in local media advertising. This some encouraging news for North American print...
Discover MoreResearch, data, and facts should guide your marketing decisions. Do you know someone making marketing decisions using their MBA? I...
Discover MoreThe value of content marketing is underestimated. Most people don't know how it directly affects a website's Google search rankings,...
Discover MoreWe have a client considering how to start using video in her marketing. Starting now is smart thinking, as about...
Discover MoreSEO is so mystified and so misunderstood. Getting your website organically ranked by search engines is one of the toughest...
Discover More65% of the average company's revenue comes from current customers. Yet most companies don't have structured customer referral or reference...
Discover MorePut your horse before your cart. Your brand is your horse and your marketing campaign is your cart. The harness...
Discover MoreWhat do you think is the highest-priority marketing objective of companies today? To drive sales revenue or drive lead generation?...
Discover MoreIdentifying Competitors Who are your brand's top 5 direct and indirect competitors? Can you compare their strengths & weaknesses to...
Discover MoreDefinition "What is the definition of marketing?" someone asked in a group. Several people gave different answers that were unclear....
Discover MoreEvery strategy is unique What digital marketing strategy is best for your business? As with many "make or buy" business...
Discover MoreThe best marketing doesn't feel like marketing Marketing is not always about trying to sell something, building and maintaining a...
Discover MoreWhen creating strategic marketing plans for our larger clients, we often include a PESTEL analysis to complement a SWOT analysis....
Discover MoreHow does your brand regularly connect to your audiences? For most B2B marketers, the top 3 content channels are: newsletter....
Discover MoreShould your business be advertising on LinkedIn? Maybe. If you sell higher-value B2B solutions targeting individual buyer roles in specific...
Discover More"Marketing is too important to be left to the marketing department." - David Packard, co-founder of Hewlett Packard....
Discover MoreGreat brands (large and small) work hard on brand positioning strategy. When people think about your brand in the context...
Discover MoreDoes your marketing plan have a 360-degree view? Are you wasting your advertising money? Having a marketing plan is crucial...
Discover MoreDo you know your Customer Lifetime Value? I asked a business owner if he knew his customer lifetime value (CLV)...
Discover MoreGoogle "what is content marketing" and you will be met by a dozen definitions. Some people say that content marketing...
Discover MoreComparing SEO and paid search strategies: In the search engine results page (SERP) below, would you want your website...
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