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Internet Marketing Insights and Ideas
Welcome to the digital marketing blog where you can learn effective internet marketing insights along with practical tactics to grow your business.Blog
Social media marketing requires strategy. Too many companies think of social media as a secondary tactic to just "get our name out there." That's an old school mindset. In 2022, new customer acquisition is the top priority for most brands. It's not an option to...
Social media marketing requires strategy. Too many companies think of social media as a secondary tactic to just "get our...
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According to the Content Marketing Institute, content marketing is a “marketing technique of creating and distributing valuable, relevant and consistent...
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Account based marketing (ABM) is a strategy that is quickly gaining traction in the world of digital marketing. It is...
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Optimizing B2B marketing strategies can be among of the most difficult (and valuable) priorities for a CMO. This challenge is...
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Should I Hire an Account Based Marketing Agency? Account based marketing (ABM) can be a very powerful strategy for B2B...
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Today, social media and online marketing are driven by digital transformation. Digital marketing has changed the way nearly every business...
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Social media needs to be integrated with non-digital channels. The old school thinking that social media is just "a secondary...
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In video marketing, quality should align with your brand image. We have a client considering how to start using...
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Email subject lines affect open rates. Getting people's email opt-in permission is harder than ever - as it should be....
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Direct mail and mobile marketing lead business investments in local media advertising. This some encouraging news for North American print...
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Research, data, and facts should guide your marketing decisions. Do you know someone making marketing decisions using their MBA? I...
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The value of content marketing is underestimated. Most people don't know how it directly affects a website's Google search rankings,...
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We have a client considering how to start using video in her marketing. Starting now is smart thinking, as about...
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SEO is so mystified and so misunderstood. Getting your website organically ranked by search engines is one of the toughest...
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65% of the average company's revenue comes from current customers. Yet most companies don't have structured customer referral or reference...
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Put your horse before your cart. Your brand is your horse and your marketing campaign is your cart. The harness...
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What do you think is the highest-priority marketing objective of companies today? To drive sales revenue or drive lead generation?...
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Identifying Competitors Who are your brand's top 5 direct and indirect competitors? Can you compare their strengths & weaknesses to...
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Definition "What is the definition of marketing?" someone asked in a group. Several people gave different answers that were unclear....
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Every strategy is unique What digital marketing strategy is best for your business? As with many "make or buy" business...
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The best marketing doesn't feel like marketing Marketing is not always about trying to sell something, building and maintaining a...
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When creating strategic marketing plans for our larger clients, we often include a PESTEL analysis to complement a SWOT analysis....
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How does your brand regularly connect to your audiences? For most B2B marketers, the top 3 content channels are: newsletter....
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Should your business be advertising on LinkedIn? Maybe. If you sell higher-value B2B solutions targeting individual buyer roles in specific...
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"Marketing is too important to be left to the marketing department." - David Packard, co-founder of Hewlett Packard....
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Great brands (large and small) work hard on brand positioning strategy. When people think about your brand in the context...
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Does your marketing plan have a 360-degree view? Are you wasting your advertising money? Having a marketing plan is crucial...
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Do you know your Customer Lifetime Value? I asked a business owner if he knew his customer lifetime value (CLV)...
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Google "what is content marketing" and you will be met by a dozen definitions. Some people say that content marketing...
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Comparing SEO and paid search strategies: In the search engine results page (SERP) below, would you want your website...
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