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Internet Marketing Insights and Ideas

Welcome to the digital marketing blog where you can learn effective internet marketing insights along with practical tactics to grow your business.
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Social Media
Strategize. Prioritize. Invest. Integrate. Measure.

Social media marketing requires strategy. Too many companies think of social media as a secondary tactic to just "get our name out there." That's an old school mindset. In 2022, new customer acquisition is the top priority for most brands. It's not an option to...

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Content marketing 13th December, 2022
10 Steps on Creating an Effective Content Marketing Strategy

According to the Content Marketing Institute, content marketing is a “marketing technique of creating and distributing valuable, relevant and consistent...

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b2b marketing strategies
Uncategorized 24th November, 2022
6 B2B Marketing Strategies That Will Deliver Success in 2023!

Optimizing B2B marketing strategies can be among of the most difficult (and valuable) priorities for a CMO. This challenge is...

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Content marketing 21st February, 2022
Video Marketing, Quality, Brand Image

In video marketing, quality should align with your brand image.   We have a client considering how to start using...

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Content marketing Marketing strategy 21st February, 2022
Role of Direct mail and mobile marketing in local media advertising

Direct mail and mobile marketing lead business investments in local media advertising. This some encouraging news for North American print...

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Content marketing 21st February, 2022
Marketing Research, Data, and Facts

Research, data, and facts should guide your marketing decisions. Do you know someone making marketing decisions using their MBA? I...

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content
Content marketing 10th February, 2022
Content Marketing – Attract, Engage, and retain an Audience

The value of content marketing is underestimated. Most people don't know how it directly affects a website's Google search rankings,...

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Content marketing 10th February, 2022
Does your business use video as a marketing tool?

We have a client considering how to start using video in her marketing. Starting now is  smart thinking, as about...

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seo
SEO 10th February, 2022
White hat SEO

SEO is so mystified and so misunderstood. Getting your website organically ranked by search engines is one of the toughest...

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customer
Marketing strategy 9th February, 2022
Customer referrals the most powerful selling and marketing tools.

65% of the average company's revenue comes from current customers. Yet most companies don't have structured customer referral or reference...

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Branding Marketing strategy 9th February, 2022
Strategy Brand Position

Put your horse before your cart. Your brand is your horse and your marketing campaign is your cart. The harness...

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Marketing strategy 30th January, 2022
Competing with other brands

Identifying Competitors Who are your brand's top 5 direct and indirect competitors? Can you compare their strengths & weaknesses to...

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Marketing strategy 30th January, 2022
What is the definition of marketing?

Definition "What is the definition of marketing?" someone asked in a group. Several people gave different answers that were unclear....

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What digital marketing strategy is best for your business
Marketing strategy 30th January, 2022
What digital marketing strategy is best for your business? 

Every strategy is unique What digital marketing strategy is best for your business? As with many "make or buy" business...

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Marketing strategy 28th January, 2022
Customer Relationships are more important than you think

The best marketing doesn't feel like marketing Marketing is not always about trying to sell something, building and maintaining a...

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Marketing strategy 28th January, 2022
What is a PESTEL analysis?

When creating strategic marketing plans for our larger clients, we often include a PESTEL analysis to complement a SWOT analysis....

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Content marketing 26th January, 2022
Content marketing mastery – Repurpose and maximize your content

How does your brand regularly connect to your audiences? For most B2B marketers, the top 3 content channels are: newsletter....

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Sales and marketing alignment is critical to business success
Marketing strategy 26th January, 2022
Sales and marketing alignment is critical to business success

    "Marketing is too important to be left to the marketing department." - David Packard, co-founder of Hewlett Packard....

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Branding Product marketing 25th January, 2022
Great brands work on brand positioning

Great brands (large and small) work hard on brand positioning strategy. When people think about your brand in the context...

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Marketing strategy  Do you have a 360 degree marketing plan
Marketing strategy 19th January, 2022
Marketing strategy: Do you have a 360-degree marketing plan?

Does your marketing plan have a 360-degree view?   Are you wasting your advertising money? Having a marketing plan is crucial...

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22Do you know your customer lifetime value22 Blog Pic
Marketing strategy 19th January, 2022
Customer lifetime value…Do you know yours?

Do you know your Customer Lifetime Value? I asked a business owner if he knew his customer lifetime value (CLV)...

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Content marketing strategy – Get content rich
Content marketing 17th December, 2021
Content marketing strategy – Get content rich!

Google "what is content marketing" and you will be met by a dozen definitions. Some people say that content marketing...

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