What is PPC Advertising?
The term “PPC” is an acronym for pay per click. The advertiser only pays the ad network (Google, Bing, Facebook, LinkedIn etc) when the ad is clicked on by the user. After researching and selecting the best keywords for your business, we target your ads based on specific search queries or user demographics on popular search engines like Google.
Benefits of PPC Advertising
- Are cost-effective
- Can convert very quickly
- Are easily controllable and testable
- Allow you to target your ideal customers
- Are barely affected by algorithm changes
- Help you rank even with low domain ratings
- Provide data that can supplement your SEO strategy
Pay Per Click advertising is one of the most cost-effective ways to generate more qualified website traffic. Since you only pay when someone visits your site, PPC advertising offers companies a high return on their investment. When done right, this strategy of advertising can drive loads of traffic to your website from search engines as well as social media platforms. On top of this, when executed correctly, the fees are minimal in comparison to the value of the visit to your website.
How we can help
As a full-service digital marketing agency, you can count on us to expertly navigate PPC campaigns. Effective PPC advertising requires 24/7 monitoring. The team at Nvent Marketing will carry out ongoing tests of ad designs, market segments, keywords, advertising platforms, and call-to-action offers to ensure that your campaign conversion rate and ROI are optimized. With Nvent Marketing’s PPC team managing your campaigns in Phoenix, Arizona or nationwide, you are sure to enjoy the results.
What We Offer
- PPC account setup
- Keyword research
- Campaign development and testing
- Budget management
- Campaign management, auditing, and reporting
Through the years, our team at Nvent Marketing has helped a wide range of businesses in Phoenix and beyond achieve success through PPC search engine marketing. If you’re looking for a Pay Per Click marketing agency that will work with you to generate results that are in-line with your business goals, connect with our team today to explore your potential. We collaborate with you to ensure that your marketing strategies are positioned properly with your ideal customer profile and against your competitors’ offerings.
Nvent Marketing is a full-service digital marketing agency. We will use PPC in combination with various other digital marketing tools including SEO, optimized web design, social media marketing, and more to boost our clients’ reach and maximize their results.
Contact us to learn more.