Every business needs a video marketing strategy and Nvent Marketing can help you. Video has become important on every media platform. Video production is more cost-effective and accessible than ever before. Without strategy, your competition will likely overrun your content.
Nvent Marketing will help you create video content that educates your audience and provides value. Derived from your content marketing strategy, video marketing is one of the best tools to retain consumer attention. Our team of experts will work to create video content that demonstrates concepts clearly and efficiently. If you’ve been looking for video marketing services in Phoenix or anywhere else, we are the digital marketing agency for you.Get In Touch
“Video marketing involves using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your customers, and reach your audience with a new medium.” – Hubspot
Video marketing can help you to optimize your content and be more competitive. If you’re thinking about implementing video marketing, starting now is smart. About 85% of businesses use video as a marketing tool and content marketing is necessary for SEO success. Creating valuable content that attracts and retains customers helps to grow your business. Publishing this content on your website and other relevant platforms will expand your reach and eventually lead to conversions.
Video marketing strategies are a necessary sub-category to content marketing. Video marketing gives you the opportunity to showcase your brand voice. Video content humanizes your brand and creates a strong client relationship. Every platform now uses videos as a main form of media. If you aren’t creating video content, it will be extremely difficult to outrank your competitors.
Of the businesses that don’t use video, 59% planned to start this year. And there’s more demand for video than ever. Every business tries to keep up with evolving market trends. If you are not ahead, you are already behind.
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Nvent Marketing and David Murphy provided a professional approach to my marketing. Nvent took a holistic approach to our business focusing on SEO strategy, advertising tactics, brand image, and other items that helped to serve our business. David always communicated with the team, ensuring that everyone was on task and that we were seeing results in everything that we were doing. I think David draws upon his vast experience in a Fortune 100 company in the marketing arena and translates it to real-world effectiveness. If you want highly-engaged, highly-professional marketing services for your business, Nvent and the team there is where I would go.”
Video marketing is a digital marketing strategy that focuses on creating valuable video content. This content aims to promote a product or service or educate the audience about your niche topic. In every stage of the buying process, video marketing is useful. The awareness stage exhibits your value proposition to the consumer while the consideration stage positions your business as something they can trust. With cohesive visuals and relevant messaging, video content outperforms images in every way.
Video ads get more reach, more clicks, and have a lower cost per lead. Digital media platforms are leaning into video promotion and they reward high-quality video content on your pages. Long-form educational videos such as webinars and video podcasts do well on your website and YouTube. Short-form, fast-paced videos can capture consumer awareness on apps like Instagram, TikTok, and LinkedIn.
Video marketing strategy requires knowing your audience and your platform. Clearly defining your audience will lead to more specific video topics that are relevant to your consumers. Not only will this drive more organic traffic as loyal customers share your content, video ads will convert better when shown to the right people.
Like anything else, video marketing requires strategy. Videos on your website and social channels need to represent your brand and uphold the quality of your brand. A strategic digital marketing agency will align your video marketing strategy with your brand’s goals.
Video can be search optimized so it can help with your site’s ranking. Plus, including a video in a landing page can boost the conversion rate by up to 80%. Videos in a landing page promote brand quality and can provide valuable information to the consumer.
Additional content that is relevant and valuable will help your website. Video marketing is an extra tool that can help you attract attention you may have never gotten otherwise. Video can also be repurposed for other media so it is a great foundation for a content marketing strategy.
Repurposing long-form videos into short social media clips lets you take advantage of all of the social channels. Instagram reels, TikTok, and Facebook videos thrive when they are less than 60 seconds. Optimize your videos for these platforms to maximize your organic reach and drive traffic to your website.
Video marketing doesn’t have to be expensive, but the quality should align with your brand image. Nvent Marketing creates video marketing campaigns that showcase high-quality content from your website. We want to expand your content marketing and eventually drive more sales and expand your sphere of influence.
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As a part of content marketing, video marketing is important because it grabs consumer attention. All of your content should educate, inform, or entertain your audience. This will keep them coming back for more and build your brand awareness. Video marketing specifically is important because more and more people are consuming video and the competition is high. Social media channels and your website benefit from video content.
Video ads can be as effective as any other form of advertising. Through video ads, you can target a specific audience on a certain platform. If the creative is enticing, people may follow your CTA and eventually become a buyer. Video ads allow you to capture the attention of more people as Instagram and TikTok become more and more video-centric.
Video marketing does not have to be expensive. Simple video ads have a similar cost to any other social media advertisement. The higher quality you want, the more expensive it will be. Better cameras, employees, and other overhead costs will start to come into play depending on the level of production. When just starting out, you can keep your costs low and scale the methods that work.
Video marketing strategies are paralleled with your overall content strategy. We are always trying to direct people to your website. Videos should be created that illustrate your website content in a unique way and drive traffic. Each video is created with a specific platform in mind. All of this comes together to form a video marketing strategy.