Stay Connected with Customers and Prospects with Email Marketing
The Phoenix-based experts at Nvent Marketing will help your brand get and keep your customers engaged along their purchasing journey. Let us help you connect with your targeted audience and drive conversions and engagement.
Why Email Marketing Works
- Email is the third-most effective channel for driving sales, ahead of social media.
- 64% of small businesses use email marketing to reach customers.
- 78% of marketers saw greater email engagement with recipients (2020)
- 31% of B2B marketers say email newsletters are the best way to nurture leads (2020)
Email marketing is an extremely powerful tool for your business to nurture your prospects and connect with your customers long after they have made their initial purchase. For many companies, current customers account for up to 30 percent of revenue. Because current customers already have experience with your brand, it is easier to convince them to make another purchase.
How Nvent Marketing Drives Email Marketing Effectiveness
We can improve your email deliverability and open rate, with special focus on increasing your email click-through rate (CTR). At the same time, our strategies work to decrease your unsubscribe rate and bounce rate.
In Phoenix, Arizona and beyond, Nvent Marketing provides businesses with professional targeted email marketing services to drive response and ROI. Our team can design and implement an email marketing strategy that will increase your brand visibility and consistently drive targeted leads. We will work with you to provide an email campaign that will help you reach your sales and marketing goals.
Our team can help:
- Segment your email list to send targeted content
- Write catchy subject lines that will make people want to open your emails
- Personalize your messages whenever possible for a more individualized touch
- Use images and videos to break up the text and add visual interest
- Keep your emails brief and to the point, with clear CTAs (call-to-actions)
- Test different email formats and strategies to see what works best for your audience
Our email strategies that improve campaign effectiveness
We deliver your emails at the right time and with the appropriate email frequency – Every market segment and buyer persona is different so we research and experiment with the best possible times to send emails to your targeted recipient. Generally, the best day to send an email is Tuesday. Friday as the worst day. Also generally, emails sent between 9pm and midnight receive 17% more opens than those sent during business hours. We do our work to determine the best time to send to your audience for the best click-through-rate (CTR).
Too much email will reduce engagement. Every 10 emails in a subscriber’s inbox increases the chances of them unsubscribing by 70%. We strive for the best frequency for your objective and your recipient.
We give recipients compelling reasons to open and click – This requires some A/B testing before determining what works for your business. Optimizing your preview text (the “From” line) to capture your recipients’ attention.
We use the curiosity gap in your subject lines, which is an effective way to encourage recipients to open your messages without revealing too much about the content. Perhaps we may end your subject lines with question marks or ellipses, which may prompt subscribers to open messages and discover what’s inside.
Call-to-action (CTA) buttons should have large text, contrasting colors and words like “Order” or “Download.” Language is used that tells recipients exactly what will happen when they click through. For example, phrases like “shop now” are more likely than something vague like “discover our products.”
We create email drip campaigns – Building trust is one of the most important components of an effective email marketing strategy. A drip campaign is a series of emails intended to send new contacts through the three stages of trust: awareness, consideration, and preference. When you welcome subscribers with an email containing helpful tips or even just plain good information, they’ll feel more inclined to open your future messages—and eventually convert into customers.
We A/B test your email campaigns – We test for improvements and measure responses in small batches before pushing the main campaign live. We experiment with different layouts, images, and subject lines with similar content to see which ones perform better with your audience.
We write engaging email copy and use high-quality visuals – We take time to personalize your messages and to write compelling content using action verbs and bulleted or numbered lists for easy reading. Images can be a major boost on “click-through” rates.
Use storytelling to build trust – Customers today want more than just facts—they want real stories. We humanize your brand and help you better connect with consumers.
Is Email Marketing Dead?
No! Many people mistakenly believe that email marketing is dead, but it comprises a sizeable portion of marketing budgets. Email can be targeted, personalized, timed, A/B tested, and measured. Email works well in integrated multi-channel direct marketing campaigns that also include printed postal mail, telephone outreach, personalized landing pages, direct response fulfillment, in-person sales calls, and offline events
Email marketing developed a bad reputation because of spam, phishing schemes, and security breaches. But when managed properly, email marketing can be a very cost-effective way to generate leads and to deepen customer loyalty.
Email marketing is a great way to engage with both your customers and prospects, to inform and inspire them, and to build greater brand loyalty. By providing your customers and prospects with a regular series of helpful, relevant, interesting content pieces via email, your brand will build top-of-mind recall and retention. Naturally, these customers and prospects will think of your brand first when they are ready to make their next purchase.
Contact us now to learn more about how email marketing can benefit your business.
