Even before our company was started, I began producing great marketing ideas for printers. From way back in the 20th century, my ideas for print branding, business development, and customer communications have run through my blood. I’m David Murphy, founder of Nvent Marketing, and I believe I understand, love, and promote the combined forces of print marketing and digital marketing like no other agency or consultant.
Digital marketing is not usually the first thing that comes to mind when promoting your printing business. But in today’s technological environment, digital marketing for printing companies and print providers is crucial in obtaining new customers and maintaining relationships with the ones you already have.
For over 28 years, I have helped printers with their marketing in every corner of the world, from Europe to Asia and throughout the Americas. My market and application knowledge extends from labels and packaging to book manufacturing, from large format printing to direct mail marketing, and from lithography and flexography to high-speed inkjet printing.
My print marketing roots go back to the 1980s in the custom printed promotional products market. From there, I learned about document management and digital workflow in production print environments. At RISO, Inc. I served as VP of Marketing for North America and Latin America and worked with printing companies large and small. At HP, I served as Global Director of Marketing for the industrial inkjet division (HP PageWide).
When Nvent Marketing was established during the pandemic, our first clients were print shops. Today, some of our best clients are leaders and innovators in the commercial printing and packaging market. We offer a broad range of marketing services to our print and packaging clients, including:
Here are some of the print industry companies that have trusted Nvent Marketing for marketing programs and projects:
Getting your business in front of the right people will drive sales and build your brand. Contact us today and let us learn about your goals, challenges, and opportunities. Then perhaps you can learn what we can do for your print business.
We handle PPC, SEO, content, web development, social media marketing, brand management, demand generation, and go-to-market strategy for commercial printers. We have more than 30 years of marketing experience in the print industry and we are experts in helping print service providers drive demand from their targeted brand owners,