Strategic Analysis & Planning

Strategic Analysis

Before you invest in advertising, a marketing plan will help keep your team headed in the right direction. If you have a current and completed marketing plan, we align our work with it. If you don’t, we can develop a new one or update an existing version with new information.

We partner with you to clearly state your vision and mission and how you bring value to customers. We create a clear plan for how you’ll achieve your company’s goals and milestones for the future. 

We help you tie in your company’s core values and principles into your plan. In this process, we help define how your team should behave based on your beliefs. The plan should include your brand promise, unique value proposition, target market,  competitive position, and other market factors. It’s helpful to have a full analysis of what benefits your brand offers and how it solves your customers’ problems.

We can help you create or adjust strategies set business goals, and understand current and future risks. Some factors may benefit your business and you may want to make changes for your product lifecycle or marketing tactics. 

Your marketing plan also includes an analysis of your existing customer profile and their common attributes.

We look at each industry/market, the company size, product purchased, average order size, average order frequency. We look at their buying motivations. Is this customer profile a good match with your company’s desired future state? 

We research and assess your Ideal Customer Profile  (ICP). This type of customer buys from you with loyalty and frequency. They recommend your brand and refer business to you. Getting more customers like this should be your sales and marketing focus.

Strategic Planning
Market Analysis & Research

We research and assess your customer personas. Customer personas represent the user types that may be involved in buying from you. This analysis can assist you in making decisions about your future products. 

We collaborate with you to create a customer journey map. A customer journey map is a visual story of your customers’ interactions with your brand. through both digital and traditional marketing. This map allows you to step into your customer’s shoes and see your business from your customer’s perspective.

Market Analysis & Research

  • Political, economic, social, technological, legal or environmental factors can affect your business. We examine these factors and their impact. We then create strategies to reduce the threats and maximize the opportunities.
  • We also help you understand your competitors. Competitors can be direct or indirect. Positioning your brand enables you to send the right message to the right audience. How you position against market leaders, challengers, and followers can determine your brand’s future.
  • Market segmentation and targeting are key to success. With research and analysis, we help you divide your market into smaller groups that share similar characteristics.
  • We look at various types of market segmentation, including Demographic, Geographic, Behavioral, and Psychographic. We help you evaluate the potential attractiveness of your target segment. Different segments may need different benefits. 
  • By segmenting your competitors, you can understand where to focus your efforts. By targeting specific segments, you can win more and waste less.
  • Your customers love your business because you provide value to them. But how do you reach future customers?
  • We build websites with strong organic search scores so you can compete for the highest rankings.