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Social Media 2025

Social Media Marketing: Engage Your Customers and Build a Community For Your Brand

Nvent Marketing is a leading social media marketing agency in Phoenix AZ and we aim to help our clients expand their reach on social media platforms. We can help you increase reach and engagement to your present audience as well as grasping new customers. We will establish your business identity, stimulate conversation, and stay consistent to build a foundational community for your brand.

Nvent Marketing uses social media to supplement your content marketing. Social media management keeps your audience engaged and leads to increased outreach. Work with our team to create a custom brand strategy that shows what your business stands for.

If you are looking for a social media agency in Phoenix, contact us to see what we can do for you.

Social Media Marketing Strategy

Social media marketing must be integrated with all your communications mix, even your non-digital channels. Today, customer acquisition is the top priority for most brands. It should be a part of your company's product marketing strategy. If your customers don't know who you are and what value you provide, they most likely won't convert.

Too many companies think of social media as a secondary tactic to just "get our name out there." That's an old school mindset. Social media marketing requires strategy and we are here to help.

Nvent Marketing integrates social media into your content marketing strategy. More than half of the world's population uses social media and the average user spends almost two and a half hours on social media per day. We want to capture that attention and turn it into potential conversions.

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4.9B+
Social Media Users
2.5H
Daily Usage
New Engagement
Your post has 42 new interactions in the last hour
Messages
You have 8 new customer inquiries

The Nvent Marketing team were great to work with. They helped us quickly establish our brand on social media and build a strong community of engaged followers through various social media platforms. The team generated high-quality, relevant, meaningful content that helped the Box Genie brand deliver value messaging to targeted new customers in the market. They were a great combination of value and eagerness to do a great job.

-Patrick Pettay

What is Social Media Marketing?

Social media marketing has changed the way that companies connect, interact, and create relationships with your customers. Using social networks like Facebook, Instagram, LinkedIn, etc. to market products and services is the new way to engage your customers. Utilizing social media includes creating content tailored to a specific audience. Each platform has a unique style and audience. Our team helps you choose what platform works best for you.

Organic social media content is best used for building brand awareness. Turning your company's mission and vision statements into captivating content will engage potential and existing customers.

More than half of all people use social media. The average user spends almost two and a half hours on social media per day! Want to increase your reach? there are plenty of digital marketing strategies to choose from and we are here to help.

Content creation can take many different forms. Whether you specialize in written word, audio, video, or a mix of them all, there is room for you to choose what works best for your company. Our team of content creators will provide you with a wide variety of content including copy, infographics, images, and videos.

Social Media:

  • Humanizes your business enabling you to be an active participant in your community and develop a genuine persona
  • Allows you to monitor customer attention and respond to any claims
  • Increases brand awareness by providing valuable content to your audience that can be liked and shared
  • Is a great way to keep tabs on your competition and act accordingly

Elevate Your Social Presence

By incorporating all 5 pillars of social media marketing, you can be assured that we will fully manage your social presence from start to finish. Every platform has a different algorithm that must be taken into consideration. However, engagement is by far the most important factor in all of them.

Enticing your consumers to engage by liking, commenting, and sharing will increase your visibility. With Facebook, Instagram, Tiktok, and all of the other platforms having so many creators, it is crucial to stand out from your competition. Using the algorithm to our advantage partnered with a consistent, value-based strategy will give you the best possible position in the market.

Paid social media campaigns have all the same benefits and allow for microtargeting and increased outreach. Utilizing both organic and paid strategies together will yield the best results and supplement your marketing strategy.

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Instagram Instagram
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Social Media Marketing
Social Media Marketing

Why Choose Us as Your Social Media Agency?

Social media marketing with a digital agency in Phoenix lets you take advantage of all the benefits. Social ads are now more measurable, scalable, and audience-definable than ever. With a wide variety of options to choose from, social media provides lots of possibilities.

As a potential customer becomes aware of your brand, social content is what will keep them engaged. This engagement lets you capture these people in your funnel and walk them through your buying process all with social media.

You can rely on our experience and skills to develop and guide your social media marketing strategy. We have experience building networks for businesses in Phoenix on social media platforms such as YouTube, Facebook, LinkedIn, Instagram, and many more. We’ll create relevant and engaging content that will spark conversations. The more people we can get to talk about your business, the better!

78% of marketers feel social media improves their other marketing channels' efficiency
Another proof point on the value of marketing campaign integration: A Hootsuite study of 2,000 marketers shows that 78% feel social media improves the operational efficiency of their other digital and non-digital marketing channels. All of your marketing efforts work together. Social media is a perfect medium to reach customers you never would have otherwise. Through valuable content and a strategic approach, you will grab your customer's attention and keep it.
Let Nvent Marketing help you develop a social media marketing strategy. Contact us to see how we can help.

How Nvent Marketing Can Help Your Business With Social Media Marketing

What do we do? Strategize. Prioritize. Invest. Integrate. Measure.

The time for publishing content without a strategy is over. We help you create a social media strategy that aligns with your company goals and overall marketing approach.

  • Create and use a content calendar
  • Reinforce your SEO/content, market research, and content marketing strategy
  • Listen to and interact with your customers and prospects and share their voice with your company's executive leadership
  • Track results
Social Media Strategy

These pillars of social media marketing work together. Make a strategy, implement it, then measure it. Using pixels and links in online content and hashtags in offline content can drive immediate improvement in reach, engagement, and feedback to maximize trackable ROI. As we track results, we adapt the strategy to keep you moving in the right direction.

Plus, scheduling timely messaging to highly tuned audiences through multiple channels can increase conversion rates. We help you choose the right channels and create content that is optimized for them.

Strategy Development
Implementation
Performance Tracking

Take Action With Your Social Media Marketing

It's not an option to isolate social media as just a brand awareness activity. It should be prioritized as an investment and fully integrated into your company's product marketing, targeted demand generation, and customer experience strategy.

In today's competitive digital landscape, social media is a dominant force. If not implemented correctly, it will be extremely difficult to gain traction and reap the potential benefits.

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Pocket-friendly website maintenance and support plans

Our website maintenance service plans are fully customized and tailored to meet all your needs. Whether you are a small startup or an enterprise business, our website maintenance services help you to offer a quick, secure and seamless online experience to your customers. We have curated three different website maintenance plans for you.

Facebook & Instagram (Bronze)

$2,400
per Quarter
  • Create/update account pages Add $200 one-time setup
  • Research hashtags, keywords, audience attributes
  • 8 Posts created and published per month
  • Engage followers (comment, share, like, respond) for up to 20 activities per month
  • Monitor and track campaign; Make adjustments as needed
  • Monthly analysis and reporting
Choose Plan

Facebook & Instagram (Silver)

$3,000
per Quarter
  • Create/update account pages Add $200 one-time setup
  • Research hashtags, keywords, audience attributes
  • 12 Posts created and published per month
  • Engage followers (comment, share, like, respond) for up to 20 activities per month
  • Monitor and track campaign; Make adjustments as needed
  • Monthly analysis and reporting
Choose Plan

Facebook & Instagram (Gold)

$3,600
per Quarter
  • Create/update account pages Add $200 one-time setup
  • Research hashtags, keywords, audience attributes
  • 20 Posts created and published per month
  • Engage followers (comment, share, like, respond) for up to 20 activities per month
  • Monitor and track campaign; Make adjustments as needed
  • Monthly analysis and reporting
Choose Plan

Frequently Asked Questions

Why should I use social media?

Let’s be honest, social media is taking over the digital world and consumer attention. Incorporating social media into your content marketing strategy is necessary. Social media increases brand awareness, humanizes your business, and lets you keep tabs on your direct competition.

What social platforms should I use?

Each social platform has a target audience and content style. So, there is no right answer that works for every business. There is value in posting on all platforms, but specializing in your niche is best. Understanding your target audience and where they primarily consume content should drive your decision. Once we fully understand our clients, we can consult them on which platform should be used.

How often should I post non-self promotional content?

At the end of the day, social media is a social network. You should be posting industry-related content that provides value to your audience. The more reliable you are as an industry expert, the easier it will be to capitalize on promotional content. Become an active member in your community and humanize your business. This content will build trust and reliability with your audience.

What tools do you use for social media marketing?

For social media marketing, each platform has helpful built-in tools. Facebook and Instagram provide insights, scheduling tools, and helpful strategies that we use for social media marketing. Hashtag/keyword research can be done in each app and we do secondary research as well. For content creation, our team uses Canva and Photoshop to edit and create content.

What's the difference between an ad and a post on social?

Posting on social media for free is called posting organically. Each platform has an algorithm that displays your content to a relevant audience (usually a percentage of your follower base). An ad is a paid post that is used to target an audience outside of your followers based on demographics and interest. We recommend promoting important posts to make sure people see them. Posting organically can never guarantee who will see your posts.

How much should I be spending on social media marketing?

It’s hard to put an exact number on what your social media marketing budget should be. Some platforms have minimums you have to spend. For example, you need to spend at least $10 each day you advertise on Facebook. Increasing your ad spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand. If a tested ad has success, you can increase the budget and reach a wider audience.

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