The benefits of implementing an effective search engine optimization (SEO) strategy cannot be overemphasized. A well-executed SEO plan can make your business visible to your target audience globally. However, running an effective SEO campaign can be complicated and time-consuming. As a business owner, your plate is likely already full with tasks that demand your attention. You probably don’t have time to create, run, and optimize a strategic SEO campaign.
But the question is—should you hire an SEO agency instead of in-house SEO experts? If you want to get the most out of your SEO campaign, it’s probably more cost efficient to hire an SEO agency instead of in-house SEO experts. Working with a reputable SEO agency is likely to generate desired results faster and save you money in the long run. If you’re new to SEO, you may be wondering what we mean when we talk about SEO agency vs. in-house SEO experts and how a Phoenix SEO company can help increase your website traffic.
In-house SEO means handling SEO tasks within your organization. This could entail two primary approaches: employing an SEO specialist or delegating tasks to existing staff.
When you opt for an SEO agency, you essentially outsource your SEO tasks. The agency provides you with immediate access to a team of SEO experts with diverse skills and knowledge. Once you hire your SEO agency, they start getting the work done on your behalf right away. You don’t have to worry about hiring, training, or assigning tasks; the agency takes care of it all.
Running a full-scale in-house SEO team can be costly. Think salaries, benefits, office space, training, paid time off, and let’s not forget those cups of premium coffee. Alternatively, an SEO agency can offer a more cost-effective solution. The agency can likely handle the same amount of work as an in-house team for much less. Furthermore, they can likely deliver your desired results.
If you’re currently doing white hat SEO, you can attest to the fact that SEO is a time-intensive process. It requires countless hours of research, optimization, and upkeep. Trying to juggle SEO and other tasks is a recipe for failure. When you hire an SEO agency run your campaign, you get a team of experts behind your brand, saving you time. SEO agencies thrive on efficiency. They have the expertise and experience to produce strategies, optimize individual pages, and achieve results without missing a beat. A trusted SEO agency will help you achieve those ranking goals in record time.
Experienced SEO agencies come equipped with a team of seasoned experts, each with their own specialized skills. From on-page specialists to seasoned copywriters and backlink gurus, they’ve got your SEO needs covered, all in one place. Working with a professional SEO agency translates to shorter turnaround times and little downtime.
SEO isn’t just about keywords anymore. SEO agencies invest in top-of-the-line tools. These agencies always stay updated on the latest developments in the world of SEO and have access to the best SEO tools. By hiring an agency, you gain access to these premium tools, giving your SEO strategy a cutting edge.
SEO agencies give you peace of mind. You can spend more time focusing on what you do best while they work their magic behind the scenes.
If you’re looking to add search engine optimization to your digital marketing mix and you’re conflicted between hiring an SEO agency vs. an in-house SEO team, the benefits of opting for a reputable agency are clear. Cost savings, access to SEO experts, and a faster turnaround make it an enticing option. If you’re looking to up your SEO game, consider enlisting the help of an SEO agency to propel your digital presence to the next level.