Marketing Strategy

Brand strategy can have a long-term impact on profitability

Does your brand have an emotional connection with your customers? If so, can it be correlated to higher sales and profit...

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Marketing Strategy: Do you have a 360 view?

Does your marketing plan have a 360-degree view?   Are you wasting your advertising money? Having a marketing stra...

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Customer Lifetime Value…Do You Know Yours?

Do you know your Customer Lifetime Value? I asked a business owner if he knew his customer lifetime value (CLV) and his ...

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