B2B marketing agency

SALES ENABLEMENT

B2B marketing agency

Public Relations

Public relations (PR) is the ongoing management of your brand’s positive perception. PR involves the management of strong relationships with community and business leaders. It also includes partners, journalists, and key customers. Communicating with them is key to your brand’s positive position.

Our PR tools and activities include event management, media monitoring, and crisis management plans. Of course, it also covers social media and the distribution of press releases.

Our PR services also include online reputation management (ORM). This is the combination of marketing activities, SEO, and public relations to promote and protect your online image. Monitoring your reputation also provides insights for strategic change.

  • Publicity
  • Press Releases
  • Media Engagement
  • Community Engagement
  • Crisis Management
  • Content Syndication and Backlinking Outreach

Creative And Design​

Our design experts can manage every challenge: We are skilled in illustration, image optimization, page layout, and multimedia campaign ideation.

Page Layout

Creative Design

Illustration

Image Optimization

Infographics

From a content creation perspective, our capabilities range from infographics to copywriting. From blogs to long-form articles to case studies. We are masters at audio & visual content, from video and photography to podcasts and webinars.

Our creative process is centered on solving a problem. It isn’t enough to just be creative, but rather we must be creative and effective in solving your business challenges. So if you need to create a brand name, campaign theme, or social media post, we are both creative and effective.

Brand Marketing

BRAND RESEARCH & DEVELOPMENT

LOGO CREATION, NAMING AND TRADEMARKING​

BRAND STYLE GUIDES​

BRAND ASSETS

Whatever your product or service, we build a strategy for how you want your market to think about your brand. With research, we can conduct feature & benefit comparison to analyze strengths and weaknesses. With a product-market fit analysis, you should be able to better identify how your brand fits in the marketplace. It’s critical to understand your brand’s key attributes and the benefits you want to be associated with your product.

The company beliefs, attitudes, and principles that support all the interactions a customer has with your brand. We help you create a product vision that describes why your product exists and how it should benefit your customer. This creates a product strategy that guids in decision making and marketing and all future product development. We can create a product roadmap that outlines the vision, direction, priorities, and progress of your product over time. A portfolio roadmap can show future product updates, launches, and sunsets planned across multiple products in a single view.

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Marketing Plans

Before you invest in advertising, a marketing plan will help keep your team headed in the right direction. If you have a current and completed marketing plan, we align our work with it. If you don’t, we can develop a new one or update an existing version with new information.
We partner with you to clearly state your vision and mission and how you bring value to customers.

We create a clear plan for how you’ll achieve your company’s goals and milestones for the future. We help you tie in your company’s core values and principles into your plan. In this process, we help define how your team should behave based on your beliefs. The plan should include your brand promise, unique value proposition, target market, competitive position, and other market factors. It’s helpful to have a full analysis of what benefits your brand offers and how it solves your customers’ problems.

We can help you create or adjust strategies, set business goals, and understand current and future risks. Some factors may benefit your business and you may want to make changes for your product lifecycle or marketing tactics.

Your marketing plan also includes an analysis of your existing customer profile and their common attributes.

We look at each industry/market, the company size, product purchased, average order size, average order frequency. We look at their buying motivations. Is this customer profile a good match with your company’s desired future state?

We research and assess your Ideal Customer Profile (ICP). This type of customer buys from you with loyalty and frequency. They recommend your brand and refer business to you. Getting more customers like this should be your sales and marketing focus.

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Campaign Management

  1. Segment your market based on strategic attributes
    • Demographic, firmographic, geographic, psychographic, and behavioral
    • Your key accounts
  2. Build your ideal customer profile (ICP) for each segment
  3. Prioritize and focus on one or two target segments
  4. Identify opportunities and threats in your market
    • Political
    • Economic
    • Social
    • Technological
    • Legal
    • Environmental
  5. Analyze the competitive landscape and your product positioning
  6. Articulate a unique selling proposition (USP) for each target segment
  7. Map the buyer journey for each segment
  8. Prioritize your goals:
    • Brand Awareness
    • Lead Generation
    • Funnel Acceleration
    • Loyalty & Expansion
  9. Identify your budget and your time frame for your campaign
  10. Confirm that your website and sales staff are prepared for increased traffic
  11. Set specific, measurable, and achievable objectives for each goal
  12. Create your campaign theme with key messaging strategy
  13. Test your theme and messaging with select customers or trusted stakeholders
  14. Identify your media mix strategy (Paid, Earned, Shared, Owned media)
  15. Select the media channels for your campaign
  16. Build your call-to-action (CTA)
  17. Design your campaign assets
  18. Create a campaign calendar for each ad and channel
  19. Test, measure, and iterate based on your learnings
  20. Follow through by delivering an outstanding customer experience

We research and assess your customer personas. Customer personas represent the user types that may be involved in buying from you. This analysis can assist you in making decisions about your future products.

We collaborate with you to create a customer journey map. A customer journey map is a visual story of your customers’ interactions with your brand. through both digital and traditional marketing. This map allows you to step into your customer’s shoes and see your business from your customer’s perspective.

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Market Analysis & Research​

  • Political, economic, social, technological, legal or environmental factors can affect your business. We examine these factors and their impact. We then create strategies to reduce the threats and maximize the opportunities.
  • We also help you understand your competitors. Competitors can be direct or indirect. Positioning your brand enables you to send the right message to the right audience. How you position against market leaders, challengers, and followers can determine your brand’s future.
  • Market segmentation and targeting are key to success. With research and analysis, we help you divide your market into smaller groups that share similar characteristics.
  • We look at various types of market segmentation, including Demographic, Geographic, Behavioral, and Psychographic. We help you evaluate the potential attractiveness of your target segment. Different segments may need different benefits.
  • By segmenting your competitors, you can understand where to focus your efforts. By targeting specific segments, you can win more and waste less.

TESTIMONIALS

What Our Clients Say About Nvent Marketing

“Nvent Marketing’s strategies have been very helpful to the Musical Theatre of Anthem. David and team have deep expertise in a range of digital marketing strategies and the theatre has benefited from the knowledge and support that Nvent Marketing provides.”

Karen Creed

“Nvent Marketing and David Murphy provided a professional approach to my marketing. Nvent took a holistic approach to our business focusing on SEO strategy, advertising tactics, brand image, and other items that helped to serve our business. David always over-communicated with the team, ensuring that everyone was on task and that we were seeing results in everything that we were doing.

I think that David draws upon his vast experience in a Fortune 100 company in the marketing arena and translates it to real-world effectiveness. If you want highly-engaged, highly-professional marketing services for your business, Nvent and the team there is where I would go.”

Mark Yegge

“Nvent Marketing provided excellent marketing advice to Real Premier Team. They helped us with our strategy in building our company’s online presence. They are extremely knowledgeable and highly skilled in Google marketing and together we created a thorough and detailed plan of action.”

Erica Anderson

“Nvent Marketing helped PrintAmericas successfully launch one of our brands online. They worked with us to create brand messaging, press releases, and other PR-related content to attract our target market. The team is very strategic and collaborative and they understand our market very well.”

Cesar Lizano

Nvent Marketing is a patron of the Sustainable Green Partnership and committed to our goal of a more sustainable future for the printing industry. David Murphy, CEO & his team have done an outstanding job in providing strategic marketing consulting services to SGP Partnership. They proactively studied our members’ competitive landscape and market environments in detail and provided a customized, professional marketing plan that is simply to follow and will surely help us grow. We look forward to a long and mutually successful relationship with Nvent Marketing.”

Jonathan Graham

“The Nvent Marketing team were great to work with. They helped us quickly establish our brand on social media and build a strong community of engaged followers through various social media platforms. The team generated high-quality, relevant, meaningful content that helped the Box Genie brand deliver value messaging to targeted new customers in the market. They were a great combination of value and eagerness to do a great job.”

Patrick Pettay