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B2B marketing agency

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B2B marketing agency

Public Relations

Public relations (PR) is the ongoing management of your brand’s positive perception. PR involves the management of strong relationships with community and business leaders. It also includes partners, journalists, and key customers. Communicating with them is key to your brand’s positive position.

Our PR tools and activities include event management, media monitoring, and crisis management plans. Of course, it also covers social media and the distribution of press releases.

Our PR services also include online reputation management (ORM). This is the combination of marketing activities, SEO, and public relations to promote and protect your online image. Monitoring your reputation also provides insights for strategic change.

  • Publicity
  • Press Releases
  • Media Engagement
  • Community Engagement
  • Crisis Management
  • Content Syndication and Backlinking Outreach

Creative And Design​

Our design experts can manage every challenge: We are skilled in illustration, image optimization, page layout, and multimedia campaign ideation.

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Page Layout

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Creative Design

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Illustration

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Image Optimization

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Infographics

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Brand Marketing

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BRAND RESEARCH & DEVELOPMENT

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LOGO CREATION, NAMING AND TRADEMARKING​

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BRAND STYLE GUIDES​

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BRAND ASSETS

Whatever your product or service, we build a strategy for how you want your market to think about your brand. With research, we can conduct feature & benefit comparison to analyze strengths and weaknesses. With a product-market fit analysis, you should be able to better identify how your brand fits in the marketplace. It’s critical to understand your brand’s key attributes and the benefits you want to be associated with your product.

The company beliefs, attitudes, and principles that support all the interactions a customer has with your brand. We help you create a product vision that describes why your product exists and how it should benefit your customer. This creates a product strategy that guids in decision making and marketing and all future product development. We can create a product roadmap that outlines the vision, direction, priorities, and progress of your product over time. A portfolio roadmap can show future product updates, launches, and sunsets planned across multiple products in a single view.

Marketing plan

Marketing Plans

Before you invest in advertising, a marketing plan will help keep your team headed in the right direction. If you have a current and completed marketing plan, we align our work with it. If you don’t, we can develop a new one or update an existing version with new information.
We partner with you to clearly state your vision and mission and how you bring value to customers.

We create a clear plan for how you’ll achieve your company’s goals and milestones for the future. We help you tie in your company’s core values and principles into your plan. In this process, we help define how your team should behave based on your beliefs. The plan should include your brand promise, unique value proposition, target market, competitive position, and other market factors. It’s helpful to have a full analysis of what benefits your brand offers and how it solves your customers’ problems.

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Campaign Management

  1. Segment your market based on strategic attributes
    • Demographic, firmographic, geographic, psychographic, and behavioral
    • Your key accounts
  2. Build your ideal customer profile (ICP) for each segment
  3. Prioritize and focus on one or two target segments
  4. Identify opportunities and threats in your market
    • Political
    • Economic
    • Social
    • Technological
    • Legal
    • Environmental
  5. Analyze the competitive landscape and your product positioning
  6. Articulate a unique selling proposition (USP) for each target segment
  7. Map the buyer journey for each segment
  8. Prioritize your goals:
    • Brand Awareness
    • Lead Generation
    • Funnel Acceleration
    • Loyalty & Expansion
  9. Identify your budget and your time frame for your campaign
  10. Confirm that your website and sales staff are prepared for increased traffic
  11. Set specific, measurable, and achievable objectives for each goal
  12. Create your campaign theme with key messaging strategy
  13. Test your theme and messaging with select customers or trusted stakeholders
  14. Identify your media mix strategy (Paid, Earned, Shared, Owned media)
  15. Select the media channels for your campaign
  16. Build your call-to-action (CTA)
  17. Design your campaign assets
  18. Create a campaign calendar for each ad and channel
  19. Test, measure, and iterate based on your learnings
  20. Follow through by delivering an outstanding customer experience

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Market Analysis & Research​

  • Political, economic, social, technological, legal or environmental factors can affect your business. We examine these factors and their impact. We then create strategies to reduce the threats and maximize the opportunities.
  • We also help you understand your competitors. Competitors can be direct or indirect. Positioning your brand enables you to send the right message to the right audience. How you position against market leaders, challengers, and followers can determine your brand’s future.
  • Market segmentation and targeting are key to success. With research and analysis, we help you divide your market into smaller groups that share similar characteristics.
  • We look at various types of market segmentation, including Demographic, Geographic, Behavioral, and Psychographic. We help you evaluate the potential attractiveness of your target segment. Different segments may need different benefits.
  • By segmenting your competitors, you can understand where to focus your efforts. By targeting specific segments, you can win more and waste less.

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