SEO is so mystified and so misunderstood. Getting your website organically ranked by search engines is one of the toughest digital marketing challenges companies face. Two main factors contribute to your site’s SEO ranking: Relevance. Authority.
Relevance comes creating content on your site that matches keywords your target audience searches for. Authority comes from white hat link building.
White hat link building involves getting a lot of inbound links (backlinks) from other high-authority sites to a particular page on your site. Google considers high-authority backlinks as votes of trust for your site. Higher traffic sites have higher authority (think NYTimes, CNN).
The more quality backlinks you get, they higher your organic search ranking. To get quality links, you must produce quality content that quality sites want to link to. Create relevant, useful, educational, shareable content. Use techniques like article submissions, guest posting, and blog commenting. Look for your competitors’ backlinks and try to get links from those sites. Actively submit your site to web directories.
A solid digital marketing expert will help you produce relevant content and get you high-authority backlinks. It doesn’t happen over time, but the process works for the patient and determined.