What Does a Content Repurposing Agency Do?

Content marketing strategies comprise several components that aim to reach more audiences. Among the most important parts is content repurposing, which allows you to use your content for more than one purpose. In this article, we will explain what a content repurposing agency does and how it can benefit your brand.

What is Content Repurposing?

Content repurposing is a critical part of content marketing strategy that involves taking an existing piece of content and transforming it into a new format that can be used to reach a new audience or increase the overall reach. It allows you to refine existing content distribution strategies by taking content from one medium and adapting it for use in others. This way, you can increase your brand’s reach and breathe new life into old content.

Why You Need a Content Repurposing Agency

Despite being an easy and efficient way of increasing reach, content repurposing can be time-consuming and requires specific expertise. That’s why you need a content repurposing agency to ensure you do it right and get the results you are looking for. The agency specializes in transforming your existing content into new formats deemed more relevant to your target audience.

By expanding the purpose of your existing content, the agency can offer your brand several benefits:

• Increasing Visibility and Research: A content repurposing agency will enable you to reach new audiences who may not have seen your original piece of content. With enhanced and retargeted content, your business marketing campaigns can have a wider visibility and reach.
• Improve SEO and Conversions: A repurposing agency can help improve your website’s SEO by revamping your content to attract more traffic and engagement. The revised content can also help increase marketing campaign conversions because it will be more accessible to different users. Some of the content can be shared through social media posts in addition to your website.
• Cost-Effectiveness: Hiring a content repurposing agency is a cost-effective way to create new content without starting from scratch. The agency will use your existing content and transform it into a new format that is more relevant and relatable to your target audience.
• Reach New Audience: A content repurposing agency can help you reach a new audience by making the content have a wider relevant reach. For instance, the agency can take long-form content content marketing pieces like a webinar or podcast, and repurpose them into a series of video clips, social media posts, or infographics.
• Create Testimonials and Case Studies: A content repurposing agency can take your content and create customer testimonials and case studies that showcase the effectiveness of your content marketing strategy. For instance, the agency can use your white paper to gather data and summarize it into useful case studies.

How Content Repurposing Works

Content repurposing has become a popular way of enhancing content distribution strategy. Brands can derive the true value of their existing content by distributing it to more audiences in different outlines. Think of translating content into infographics that can then be made into tweets, LinkedIn posts, or even Instagram posts. Since each of these platforms has different audiences with differing sensibilities and characteristics, the content is repurposed to match their needs and expectations. The content is repurposed in such a way that it appeals to each target audience while delivering the same message.

To gain more audience, the content repurposing agency will transform your existing content into various forms that are appropriate for different platforms. Usually, the agency will analyze your website, social media, and other media to understand your content. It will then consider ways the content can be repurposed and the expected outcomes. Among the approaches that the agency may take include:

• Adapting Podcasts into blog articles
• Adapting articles into social media posts
• Adapting YouTube videos into articles
• Adapting articles into newsletters

If you are constantly creating new content but struggling with reach, content repurposing can be a shortcut to winning traffic and achieving the desired audience engagement level. The agency will not only update existing content and convert it into existing formats for your audience, but it will also review what works best for you. This will ensure that valuable insights reach a broader audience without necessarily having to create new content.

Hire a Reliable Content Repurposing Agency

At Nvent Marketing, we are committed to enhancing the online presence of all our clients. If you are looking for a reliable and efficient content agency, our team of experts is more than ready to help. Let us bring our skills and expertise in digital marketing, allowing you to tap the full potential of your content by repurposing to each target audience.