The design of your small business website must have compelling content to make a positive first impression on visitors. Although you may be operating on a limited budget or may lack the skills to design a great website, you can do a few things to make it stand out. It’s time to explore 10 of the most important practices for successful web design for small businesses.
A stunning website will attract customers, but an engaging user experience will make them stay. You can personalize your small business website by adding features such as targeted offers, behavior-based product recommendations, and geo-targeting. This helps to deliver content that aligns with the needs and wants of your target customers.
The font that you choose to use for your small business web design should be readable and easy to understand. The easiest approach is to choose a font that aligns with the look of your brand and the message that you want to deliver. Among the places you can find good fonts include Google Fonts, Fonts in Use, and Canva Font Combinations.
The quality of the photos you use determines the perception that customers have about your brand. While they will not be able to see or touch your products, quality photos can show what they should expect. It ensures that viewers can imagine themselves using your products even though they are only seeing it from behind the screen.
After placing all the necessary elements of the landing page, think about the blank (white) spaces. The easiest approach is to place empty spaces around the elements of the website, allowing users to have visual breaks when processing the information. This will draw customers to things that really matter for your small business while avoiding overcrowding or cluttering your landing pages.
With more than 7.1 billion mobile users globally, 50% of whom use their smartphones to access mobile sites when shopping or browsing, optimizing your business website for mobile gives you a wider customer reach. You can do this by including large clickable buttons, scrollable content, and responsive templates designed for consumers.
A website that is easy to navigate will likely perform better than competitors. Check whether it is easy to find your needs as you navigate through your website. If you cannot find the information that you want, it means that visitors will end up leaving the web page. One of the ways of making information easy to find is by integrating a simple navigation style on the header.
Customers buy from people and brands that they trust. Including social proof of your business can help to build trust with potential customers. Social proof may include customer testimonials, case studies, reviews, and other forms that showcase the positive experience that past customers had interacting with your small business. As they go through the social proof, they are reassured that your small business is reliable and trustworthy.
Inbound leads are one of the most important functions that a small business needs to focus on. Before purchasing a product, customers tend to do initial research for comparison. Sometimes they may not be ready to buy yet or do not want to buy the product immediately. This makes it a perfect time to acquire their email address so you can keep them informed about the product and gauge when they are ready to purchase. Features such as buy later and subscribe to our newsletter can play a huge role in capturing inbound leads.
You could have a stunning small business web design, but users end up leaving without taking any action. A call to Action (CTA) prompts website visitors to take the next action or step in their shopping experience. This leads to website conversion and makes consumers feel more engaged.
Original and quality content plays a major role in your website getting indexed by search engines. Search engine algorithms can find and index your site, which makes sure that it appears whenever customers search for your products or services online. Make sure your headings are attractive enough to make a potential customer want to visit your website.
Web design for small businesses can be a bit of a challenge because of the limited budget and lack of expertise, However, a few best practices can take your website from basic to highly converting. For more comprehensive web design services that cover everything from designing to adding relevant copy, you may consider hiring a website design and development service like Nvent Marketing Company.
David Murphy is a writer who specializes in search engine optimization, website design, and information technology. With over 10 years of experience working in the tech industry, he provides practical tips and advice to help small businesses and entrepreneurs improve their online presence. David has authored numerous articles and eBooks on topics like increasing website traffic, speeding up load times, and integrating analytics. His passion lies in making complex technical subjects easy for the average reader to understand. When he's not writing or researching the latest in SEO and web development, David enjoys hiking, camping, and exploring the great outdoors near his home..
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