A business-to-business (B2B) email strategy is not the same as one for business-to-consumer (B2C). B2B marketing tries to convert a business, not just a single consumer. To convince potential clients to buy from you, though, your communications must be more valuable. Sixty-one percent of B2B marketers rank lead generation as their top difficulty. Yet just 19% of them have decided to prioritize it. You can grow your business if you employ the appropriate tactics, including B2B email marketing for lead generation.