Having foundational SEO elements in place on your website is highly recommended to rank high on Google. That includes having a secure (HTTPS) website. Though most businesses understand the importance of going secure, there are still some companies that just won’t make the switch.
A MOZ study from 2020 says that roughly 98% of Google’s page one results are HTTPS. Now, having an HTTPS site is even more important if you want your website to drive traffic and retain visitors.
HTTPS wasn’t a Google ranking factor until it was used by Chrome to ratchet up the security warnings, block non-secure digital assets, and essentially break sites.
What businesses need to consider is, even if your site is currently secure (HTTPS), you must ensure to check for mixed content issues, which are non-secure assets on your site. These can include images, PDFs, and even forms. These non-secure assets will cause issues with both Google and customers in the same manner.
We can help you with how to audit your site to find the issues and then how to fix them. If you have a site that still consists of HTTP pages, then chances are you’re falling out of favor. The move to secure is typically an easy one these days. Sometimes all you need to do is reach out to us and we can assist you with the switch.