Local SEO strategy refers to the overarching strategy or process used to optimize your site content and online presence for higher rankings. Local SEO strategy focuses on improving business rankings in local search engine results pages (SERPs).
The difference between traditional SEO and local SEO is local SEO focuses your efforts on attracting customers near your physical location — and getting them through your door, while traditional SEO boosts your visibility on a wider scale.
The main benefit of local SEO is that it lets you take advantage of increased visibility in your immediate area.
Google uses numerous factors when ranking local content, but it predominantly focuses on these three signals:
When a user conducts a search using a location or “near me” and your business listing best matches the query, you’ll appear in Google’s local SEO 3-pack — a listing of the top three local businesses that meet the search criteria.