Digital Marketing FAQs

Yes, we always follow Google Webmaster Guidelines. We try to keep all of our web pages below the 200-kilobyte limit, we avoid keyword stuffing, aan and simple code. This article is about how to make our pages primarily for users, not for search engines. We don’t deceive our users in any way. We always strive to provide the best possible user experience.

We can help users by using

1) noframes or alternative;

2) site search;

3) breadcrumb navigation;

4) good site structure and internal linking. “

We can help users by not using

5) hiding links in page content, for example: ‘click here’;

6) duplicating meta tags from the home page on all subpages, making them pointless or even misleading.”

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Digital marketing uses online channels such as Google Search, social media, your website, and email to attract new customers to your business. Digital marketing improves visibility, increases website traffic, and builds trust with people who are already searching for your services. Most customers now discover businesses online, so a strong digital strategy directly influences your revenue and lead flow. The goal is to connect real customer intent to your products or services.

Monthly pricing depends on the specific services included. SEO programs usually start with a one-time setup fee and move to a monthly plan that ranges based on how competitive your industry is. Paid advertising costs are based on your ad spend, the number of platforms you use, and how complex your campaigns are. Most small- to mid-sized businesses invest between $1,000 and $5,000 per month in SEO, content, and paid ads.

SEO typically takes three to six months to show consistent improvement because search engines need time to crawl and trust your content. Paid ads like Google Ads or Meta Ads can produce leads within days. When SEO, ads, and content work together, businesses usually see steady lead growth month after month. Timelines vary based on competition and how much content you already have.

Most businesses start with SEO and Google Business Profile optimization because they improve long-term visibility. Paid ads are added when you need immediate leads or want to compete in a high-cost industry. For new websites or rebrands, web design and content organization should come first. The best starting point depends on how customers find businesses in your market.

Yes. Local SEO and Google Ads are especially effective for driving calls, appointment requests, and form submissions. Clear service pages, improved calls to action, and updated Google Business Profiles help convert searchers into customers. Tracking tools let you measure every call and see which channels produce the best results.

Google Ads shows your business at the top of search results immediately, but you pay for each click. SEO builds organic visibility that does not require paying per click but takes longer to develop. Most businesses use both to balance fast results with long-term growth. The right ratio depends on your budget and competition.

You need enough content to clearly explain your services and answer common customer questions. This usually includes a homepage, core service pages, supporting subpages, FAQs, and location pages. Publishing ongoing content builds topical authority and keeps your website current. AI search tools also favor sites with clear, structured answers.

Search behavior, competition, and platforms change constantly. A one-time setup improves the foundation, but ongoing work is needed to maintain rankings, update content, manage ads, and adjust strategy. Businesses that invest consistently see stronger visibility and more predictable lead flow. Staying active helps you outperform competitors who stop optimizing.

Conversion tracking shows which marketing channels produce calls, contact forms, bookings, and sales. It helps identify what is working and where your budget is being wasted. Accurate tracking lets you scale campaigns that produce profitable results. Without tracking, decision-making becomes guesswork.

Yes. E-commerce businesses rely on SEO, product schema, Google Shopping Ads, retargeting, and optimized product descriptions. High-quality images, clean site structure, and strong category pages improve visibility and sales. Conversion rate optimization helps turn more visitors into customers. Continuous testing and updates keep the store competitive.

Yes. We review speed, user experience, calls to action, page structure, and tracking setup. Many websites have strong traffic but poor conversion paths, unclear messaging, or confusing layout. Improving these elements often increases leads without needing more traffic.