If you’re an artist trying to share your work, social media can feel like both a gift and a chore. Some days you post a photo and suddenly people from three countries you’ve never visited are commenting on it. Other days you wonder why you bothered, because your sketch from last night gets buried with barely a like. That’s the reality.
Instagram is usually the first place artists land. It makes sense. The grid resembles a small gallery, which feels inviting. But honestly, hardly anyone is scrolling your grid anymore. They’re tapping through Stories or flipping through Reels while they eat lunch. The messy studio shots, the half-finished canvas, your kid wandering into frame. Those things often connect more than the polished photo you staged for an hour. And yes, hashtags still help, but I’ve found that actually replying to people in comments matters more.
Facebook isn’t shiny, but people still use it. Pew recently reported that most U.S. adults check it weekly, which surprised me. I used to think nobody was there anymore. Artist Pages are okay, but the Groups are where it feels alive. You’ll find communities around oil painting, printmaking, and street art, all of it. Sometimes sharing a time-lapse in a group leads to more meaningful feedback than tossing it into the main feed.
X.com moves fast. Too fast for me sometimes. But it can be useful. A quick photo of a sketch, a thread about how you built a piece, or even just chiming in on another artist’s post. It’s less a portfolio and more like hanging out at the world’s busiest café, shouting over the noise.
Pinterest is slower but kind of timeless. Post today and you’ll still get traffic a year from now. I treat it like a public mood board: pin my own stuff, but also images and ideas that inspire me. It attracts people who share the same taste, which sometimes leads to real connections.
TikTok is where I’ve seen the biggest surprises. I once posted a 20-second clip of me peeling tape off a painting, nothing fancy, and it got more views than anything else I’d made that month. The algorithm is weird, but it rewards process videos. Doesn’t mean you need to follow every trend or dance around—just show your work. A quick time-lapse of mixing colors or carving a print can spread way beyond your follower count. If you want to think about short video in a bigger way, there’s a good overview here: video marketing.
LinkedIn probably feels out of place here, but I know artists who’ve landed commissions through it. Curators, gallery folks, even companies looking for murals hang out there. A profile with your projects and exhibitions gives you credibility. It’s not noisy like other platforms, which can actually help you stand out.
Promotion is another layer. You can just keep posting for free, but sometimes putting a little money behind an Instagram or Facebook ad makes sense. At least you know it’s being seen by people who already like art. Collaborating with another artist helps too. Share each other’s work, run a joint giveaway—it’s simple but effective.
People talk about “branding,” which can sound corporate, but really it’s just consistency. Use a similar palette, write captions in your own voice, tell your story the same way across platforms. If it feels like you, people remember. If it feels random, they forget.
If you’re new, don’t try to fake polish. Authenticity wins. Post the paint-splattered desk, the sketch that flopped, the coffee ring on your notebook. People follow artists because they want to see the process, not just the masterpiece. Jump into online art challenges if you’re stuck on what to post—they’re good for practice and visibility.
And variety matters. A finished painting one day, a short video of your brush strokes the next, maybe a long caption about what inspired you. Other times just a sentence works. You don’t need a rigid formula. If you want some structure though, we’ve shared ideas in our content strategy blog.
Analytics are worth glancing at now and then. Instagram, TikTok, even Pinterest show you what’s getting attention and when. Don’t obsess, just notice patterns. If your reels get more comments than photos, maybe lean into reels.
In the end, social media for artists isn’t about mastering every platform. Pick the ones that feel natural and stick with them. Instagram and TikTok if you like video. Facebook groups if you like conversation. Pinterest if you want long-term discovery. There’s no one right path.
The important part is showing up, being yourself, and remembering that behind every like or comment is an actual person who chose to stop scrolling for a second to look at your work. That’s the start of an audience. Build on that slowly, and it grows. If you’d rather not figure all this out alone, we help with social media marketing so you can keep your focus on the art.
