When small business owners think about marketing, their minds usually go to SEO, social media, or ads. But there’s one powerful—and often overlooked—tool that can shape how people see your brand and fuel long-term growth: public relations (PR).

At its core, PR is about earning attention and building credibility, not buying it. It helps shape public perception, foster trust, and manage relationships with key audiences: your community, your customers, and the media. PR is especially important for small businesses looking to grow their reputation and impact without the budget of a national brand.

In this article, we’ll break down how PR works for small businesses, why it’s worth the investment, and how Nvent Marketing helps companies integrate PR into a larger marketing strategy. You’ll also find real examples from the work we’ve done across industries—from science centers to home improvement brands.