Ad copy testing is an essential part of any Google Ads advertising campaign. It involves creating multiple versions of your ad copy and testing them against each other to determine which one drives the most clicks and conversions at the lowest cost.

Optimizing your ad copy can lead to reduced cost-per-click, higher click-through rates, increased conversion rates, and overall better campaign performance. This guide provides a comprehensive overview of ad copy testing and how to leverage it to boost the effectiveness of your Google Ads campaigns.