ChatGPT doesn’t use traditional search engine rankings, but it does rely on specific signals when recommending local businesses. If you’re trying to be included in responses to local queries, you should know what influences that visibility.
Businesses that are consistently mentioned on trusted websites like Yelp, Google, and local news sources are more likely to appear in ChatGPT’s suggestions. A strong online reputation with frequent mentions helps establish your business as credible and relevant.
ChatGPT pulls data from sources tied to Microsoft. A complete and verified listing on Bing Places improves your chance of being recommended. Make sure your hours, location, contact details, and category information are accurate and updated.
Since ChatGPT often pulls from Bing, your business will benefit from ranking well there. Being mentioned on high-authority websites that perform well on Bing also contributes to your visibility.
Incomplete profiles reduce your chances of being noticed. Make sure your listings include business descriptions, current photos, accurate service information, and updated contact details. Consistency across directories helps as well.
In addition to looking at third-party sites, ChatGPT may also examine your business website. Including recent customer testimonials or reviews on your own domain can serve as another signal of credibility and engagement.
Active and ongoing feedback on your Google Business Profile plays a major role. Businesses with a steady stream of new reviews appear more reliable and relevant, increasing their chances of showing up in AI-generated responses.
To improve how often your business appears in local results through ChatGPT, focus on maintaining your online presence. Keep your profiles updated, encourage reviews, stay active on your website, and aim for quality mentions across reputable platforms. These efforts help your business stand out in the data sources that ChatGPT relies on.
David Murphy is a writer who specializes in search engine optimization, website design, and information technology. With over 10 years of experience working in the tech industry, he provides practical tips and advice to help small businesses and entrepreneurs improve their online presence. David has authored numerous articles and eBooks on topics like increasing website traffic, speeding up load times, and integrating analytics. His passion lies in making complex technical subjects easy for the average reader to understand. When he's not writing or researching the latest in SEO and web development, David enjoys hiking, camping, and exploring the great outdoors near his home..
