15 Strategies for Local Link Building

Connecting your business with the local audience can be a challenge. In most cases, successful connections are more than just what you offer, but being connected with the right people. Since Google wants to show content that is relevant to the user’s needs and their locality, local link building can help. This article highlights 15 strategies for local link-building that will help your business stay above others.

What is Local Link Building

Local link building refers to the approaches used to get backlinks from websites in your area. You may get backlinks from leading local blogs, news sites, community sites, and business directories. Although most of the local sights may not have the reach of bigger sites, they offer valuable relevance. Any link from such sources allows your business to directly connect with the local community.

15 Strategies for Local Link Building

Local link building is all about using your community connections to build your business online presence. While there are several ways you can do that, here are the top 15 strategies for local link building:

1. Create Locally Focused Content

Creating content that connects with your community can easily win local backlinks. Instead of just talking about your products, focus on providing something people in your area find useful. Consider ideas such as writing guides, lists, or resources that highlight local events, attractions, or businesses.

2. Create Local Skyscraper Listicles

Skyscraper listiclesare pieces of content with in-depth and informative list of items. These are considered more useful and engaging, and will usually rank higher in local searches. You may compile a “best list” of products or a “top list” of services in your niche to reach more people.

3. Claim your Google Business Profile Listing

Claiming your Google Business Profile (GBP) listing helps you build a backlink directly from Google. Although this link is a nofollow link and does not pass SEO link equity to your page, it helps your business appear in local search results and Google Maps. Having a verified Google My Business profile also increases trust among the community, leading to higher conversion rates.

4. Get Listed in Directories

You can get your business listed in local directories like Manta. Such platforms usually do more than just mention your business, as they also create links that search engines trust. As you share details about your business of directories, you also build trust with search engines and customers.

5. Connect with Local Businesses

You may also work with nearby businesses as a way of expanding your reach. Every collaboration with another business can help build a stronger presence in the community. You will also secure the best backlinks for local SEO.

6. Engaging with Local Media and Press

You can boost your local link-building efforts by partnering with local media. Local newspapers and magazines can write a feature article about your business, which can help more people in your community become aware of you.

7. Sponsoring Local Events and Charities

When a business sponsors local events like neighborhood festivals or charity runs, it can enhance local link-building efforts. You will have your business mentioned on event websites and social media, expanding your reach and driving more local traffic your way.

8. Guest Posting on Local Blogs

You can use your expertise in the industry to connect with your local community. With guest posts, you can contribute to local blogs by sharing your knowledge on topics your customers care about. This allows you to build local links that boost your visibility and engage with the community by offering practical advice.

9. Apply for Local Awards

Another effective strategy for local link building is participating in local awards. Usually, industry-specific platforms and local news outlets feature award sections that highlight top businesses. You can apply for awards like “Top Real Estate Agency in Phoenix” or “Best Local Plumber” to earn recognition and quality backlinks.

10. Conduct Local Surveys and Publish Results

Another creative strategy for local link building is to conduct surveys in your area. Once you have conducted the survey, publish the original data on your website. You can put this in the form of a content piece on your website, which will eventually gain links as other sites refer to the date.

11. Create a Local Guide

You can create a linkable asset that other businesses can refer to. This involves creating a piece of content or a resource to attract links.Some ideas include a page about local statistics or a searchable map of local attractions.

12. Local Citations

One of the most effective strategies for local link building is local citations. They help to gain mentions of your business’s name, address, and phone number (NAP) on various platforms, including websites, directories, and social platforms. The more citations you get, the more likely search engines will confirm your location, improving your visibility in local search results.

13. Use Local Influencers

You can also earn quality local backlinks by working with local influencers and bloggers. Even if they do not have a huge following, you can benefit from their connection with the community, which can boost your business reputation and bring in valuable backlinks.

14. Get Similar Backlinks asYour Competitors

A quick way of getting local backlinks is to find out where local competitors are getting backlinks from. Such sources will be more likely or willing to link back to your website. Many SEO tools such as Semrush allow you to scan websites, and find out their link network.

15. Add Internal Links

Internal linking can be a powerful tool for building your local SEO. When you link new or less visible pages to high-performing pages, yourwebsite will eventually pass valuable link juice. Overtime, this helps to boost the visibility of all your webpages in local searches.

Gain More Local Links with Nvent Marketing

Using the right strategies for local link building can make all the difference in the success of your business online. If you are looking for an expert to build links for your website and increase its overall rankings on search engine results pages, get in touch with us at Nvent Marketing.