We have a client considering how to start using video in her marketing. Starting now is smart thinking, as about 85% of businesses use video as a marketing tool.
Of those businesses that don’t use video, 59% plan to start this year. In parallel to more video content, there’s also more demand than ever.
In 2021, people will watch 100+ minutes of online video per day.
Video can be search optimized so it can help with a site’s ranking. Plus, including a video in a landing page can boost the conversion rate by up to 80%.
Video can also be repurposed for other media so it is a great foundation for a content marketing strategy.
On the downside, there’s a ton of video content noise online so it will get harder to compete for views. So effort should go into producing quality content that is relevant and interesting to your target audience.
For many reasons, we don’t recommend TikTok or Snapchat video as a marketing too. Despite the crowdedness, YouTube, Facebook, and IG are the default platforms for video.
Live video is fast-growing and will account for 13 % of traffic in 2021. For produced videos: keep them short. 68% of people watch the complete video if it’s less than 60 seconds.
Video marketing doesn’t have to be expensive, but the quality should align with your brand image.