Content Marketing: Increase Sales and Customer Loyalty
Nvent Marketing is a strategic marketing agency that uses content marketing to increase sales and customer loyalty for your business. If you are looking for content creation and distribution, our content marketing services can help you. Our team of experts will help you curate content for the right audience on your website. Nvent Marketing's content marketing is designed to attract and retain loyal customers. With relevant, useful, and inspirational content, you build authority in your industry and trust in your community.
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Will Content Marketing Help My Business?
You have probably asked yourself this question if you are considering working with a digital marketing agency. The value of content marketing is underestimated. Most people don't know how it directly affects a website's Google search rankings, which in turn drives new visitors to your landing page.
A content marketing agency works with you to create relevant and valuable content. Providing value to your audience with content on various platforms will create relationships. When your customers are ready to buy, they will think of you first.
Content marketing in Phoenix gives you a competitive advantage. Businesses with blogs get 67% more leads than other companies. Customers buy from companies they can rely on, and content marketing allows you to establish that trust. Your content should guide customers through a funnel. From the awareness to the closing stage of the buying cycle, your content will help them understand your product/service and see the value your company provides. The more valuable you are, the more conversions you will get.
Nvent Marketing has provided excellent marketing services to the Anthem Area Chamber of Commerce and its community members in 2021. Through our MBA program, David and team have produced outstanding original content and consulting programs to benefit the growth of our members' businesses.
What is Content Marketing?
Google "what is content marketing" and you will be met by a dozen definitions. Some people say that content marketing is really anything you publish on your digital platforms, but that's too broad...
Here's our definition:
Good content marketing is what your company shares that is relevant, useful, or inspirational to your customers. Otherwise, it's just noise.
Relevant Content
Content is relevant if it is a good fit for your audience. Every piece of content should be strategized towards a specific audience. Choosing the right format for your content marketing strategy creates relevance. For example, if your target audience consumes the most content on your website, blog posts will be the most relevant.
Useful Content
Useful content should be interesting and engaging. It's even better if it's educational or actionable. The act of consuming useful content is a satisfying experience. As human beings, we appreciate getting useful information. When we do, we are more likely to click on the next piece of content arriving from that sender. This positive association between the content and the sender makes people more likely to engage with the content online. Once someone consumes multiple pieces of content, they are more likely to become a potential customer.
Inspirational Content
Inspirational content can change or confirm one's opinion or perspective on a topic. Providing valuable information on a topic helps inspire confidence in your consumers. Even better: your content can also motivate action. In your blog, video, podcast, etc, you may give your own viewpoint on relevant information that inspires them to take the desired call to action (CTA). If your content inspires action with urgency, your blog post can turn into a click and ultimately to a sale.
Become an Authority in Your Industry with Content Marketing
Content is king and will continue to be as more people turn to the internet to search for information. We provide content marketing services in Phoenix AZ and businesses trust us to establish their place as an authority within their industries.
What is Content Marketing?
Do not confuse content marketing with sales advertising. The goal of content marketing is not to pitch your product or service, but to provide relevant and valuable content to your consumer. This content should help your consumer solve their own problems or educate your audience on your industry.
There is no need to be stingy with your content, the more value you give away for free, the more trust you'll gain from future customers.
Multi-Format Approach
With Content Marketing taking on so many forms in today's digital landscape, we will help you decide what works best for you. From website blogs to podcasts and videos, there are so many ways to tackle content marketing.
The main thing to consider is how you can provide value. If you are bringing value to the table, consumers will want to engage.
Let Us Tell Your Story
Let our team of professional copywriters tell your story. Our team will deliver impactful text content that will draw traffic and increase engagement.
Our optimized traffic will ensure that you're visible to search engines and improve your search engine ranking. We will keep your audience coming back for more with insightful content that reflects your brand's view.
"You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it."
– Forbes
What do we do
We'll create engaging and compelling content that will:
Increase your brand's visibility
Draw more qualified traffic to your website or platform
Increase engagement with customers
Increase leads
Provide a wide range of content including videos, web copy, images
Keep you ahead of the competition with continual insights
Any great digital marketing strategy is connected to a great content marketing strategy. Content exposes your brand and opens doors to new customers in a very affordable way. It can also be the launching pad for new sales.
Track your results
It isn't enough to post a few pieces of copy and hope for the same performance in the long term. Effective content marketing requires the consistent creation of new and relevant content.
We'll provide you with content that is sure to attract and captivate prospects. With the help of metrics, we can establish your current position in the market and develop a plan moving forward. With the marketing environment constantly changing, we make sure to track your progress to make sure we are moving in the right direction.
Contact us to learn more about our services and how they can benefit your organization. We'd be happy to tell your story.
Get StartedContent Marketing Services with Nvent Marketing
Strategic Content Solutions
An effective content marketing agency in Phoenix will help you create compelling content. Your business should be using content marketing to capture a defined audience. A content marketing agency helps you choose the right subset of people and create content that tailors to them.
What Makes Great Content
- Gets read, shared, liked, and linked. More links from trusted websites to your landing page gives you SEO authority (and higher rankings).
- Content that gets the most shares/linkes is typically deep, detailed, and research-based. Long-form articles with over 2000 words get more top ten positions in Google search engine rankings.
- Takes time and effort: The average blog post takes 3.5 hours to write. It is optimized for keywords and internal links and is easy to consume.
- Can go beyond the format of a blog post. It can be a video, podcast, infographic, ebook, and more
- Is leverageable. A 45-minute webinar or 25-slide presentation could be segmented into sub-topics and serve as the base for potentially a half-dozen short-form blog posts.
Any great digital marketing strategy is connected to a great content marketing strategy.
Repurposing content
A good content marketing agency knows how to leverage and repurpose content to other formats so that additional audiences can consume it. For example, an hour-long webinar can be edited in post-production to generate ten 60-second videos or audiograms. Emails, newsletters, and a dozen social media posts can be linked back to that original piece or its variations. Digital marketing agencies can be effective partners in helping you repurpose your content for greater SEO value.
Nvent Marketing has a goal behind every piece of content. Let us help you create a content strategy today.
Get StartedHow Nvent Marketing helps with your Content Marketing Strategy
Strategic Awareness Building
We will create a strategy that helps build awareness for your business. We will create great blog content that is optimized for SEO and your keyword strategy. Our team of writers ensures that your content is high-quality.
Content Repurposing
We will extract specific excerpts, repurpose them, and publish them on social sites with a link back to your blog. All this is top-of-funnel content, shared broadly to social followers and web searchers.
Targeted Segmentation
Because we write so much content over time, we can then parse out the posts most relevant to select markets for certain applications and customer/prospect status. Now those segmented people get content relevant to them.
Efficient Retargeting
No need to rewrite. Just segment, repurpose, retarget. Start with a broad spotlight. Re-aim with a laser beam.
Get started with Content Marketing
The main goal is to create a cohesive strategy around your content. Don't just push out something new because it's new. Weave your content together into themes and make related threads. Publish your stories to specifically target audiences through the media they prefer at the times they prefer to consume them. Follow your leads as they flow through your funnel and give them relevant, useful information that inspires them to take action. Working on this strategy will bring you more trackable sales conversions and more effective business outcomes.
Let’s Build Your B2B Growth Strategy
Looking to improve your inbound pipeline, shorten your sales cycle, or support your sales team with smarter marketing? Let’s talk.
We’ll learn about your goals, show you where the gaps are, and build a strategy you can act on right away.
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