Public relations (PR) is the ongoing management of your brand’s positive perception. PR involves the management of strong relationships with community and business leaders. It also includes partners, journalists, and key customers. Communicating with them is key to your brand’s positive position.
Our PR tools and activities include event management, media monitoring, and crisis management plans. Of course, it also covers social media and the distribution of press releases.
Our PR services also include online reputation management (ORM). This is the combination of marketing activities, SEO, and public relations to promote and protect your online image. Monitoring your reputation also provides insights for strategic change.
From a content creation perspective, our capabilities range from infographics to copywriting. From blogs to long-form articles to case studies. We are masters at audio & visual content, from video and photography to podcasts and webinars.
Our creative process is centered on solving a problem. It isn’t enough to just be creative, but rather we must be creative and effective in solving your business challenges. So if you need to create a brand name, campaign theme, or social media post, we are both creative and effective.
Brand Research & Development
Logo Creation, Naming And Trademarking
Brand Style Guides
Whatever your product or service, we build a strategy for how you want your market to think about your brand. With research, we can conduct feature & benefit comparison to analyze strengths and weaknesses. With a product-market fit analysis, you should be able to better identify how your brand fits in the marketplace. It’s critical to understand your brand’s key attributes and the benefits you want to be associated with your product.
The company beliefs, attitudes, and principles that support all the interactions a customer has with your brand. We help you create a product vision that describes why your product exists and how it should benefit your customer. This creates a product strategy that guids in decision making and marketing and all future product development. We can create a product roadmap that outlines the vision, direction, priorities, and progress of your product over time. A portfolio roadmap can show future product updates, launches, and sunsets planned across multiple products in a single view.