Website Design & Development

There are more than 1.5 billion active websites in the world and your website needs to stand out. It starts with a great user experience (UX) and user interface (UI) design. We support and manage websites from ideation to testing to launch and beyond. Our support team provides ongoing maintenance and updates to make sure your website always provides the best user experience.

Design

Your website’s design may be the first experience that visitors have with your brand. A pleasing experience is critical. Research shows that nearly 40% of people bounce off a website if they find its content or layout to be unattractive. 

Nearly half of website visitors say that the design is the most important factor in determining whether the business is credible. Our expert web designers design your pages with the optimal balance of photos, videos, animation, and graphics. We use pleasing color schemes, typography, and themes that are compliant with your brand.

Speed

Visitors expect your web page to load in less than two seconds. Less than one second is ideal. If load speed is three seconds or more, nearly half of your visitors will bounce. 

So we optimize and compress your images and videos. We also reduce HTTP requests, leverage caching, combine files, and optimize the way that they load on your pages.

Navigation

Visitors will stay longer and take action sooner if your site is easy to navigate. We make sure your content structure allows visitors to find their information faster. 

Mobile responsive design

Google gives priority ranking to the websites that are mobile. Mobile devices account for more than half of all retail ecommerce. Two out of three shoppers say they prefer to buy from a website that is compatible with mobile devices. Visitors to your website expect the mobile version to be faster.

Technical SEO

We make sure your site’s backend structure is optimized for Google’s crawlers. Factors like site structure, mobile responsiveness, and load speed optimization are critical here. Also, technical SEO involves everything from optimizing title tags and meta tags to security to ADA compliance. 

Search Engine Optimization (SEO)

The goal of our SEO strategy is to increase the quality and quantity of visitors to your website. It is the most cost-efficient digital method of customer acquisition. When you optimize your web copywriting and content for search engines, your site can be ranked higher than your competitors. 

SEO drives 10x more traffic than organic social media. 75% of people never scroll past the first page of Google search.

We work to increase your site’s ranking on Google search engine results page (SERP). With your higher ranking, you can build organic traffic to your site and convert visitors to customers. 

Your ranking is determined by two factors: relevance and authority. Relevance is how well your site’s content matches what people are searching for. Authority is a reflection of how many other trusted sites link back to your site. We use on-page and off-page SEO tactics to build your relevance and authority.

Local Seo

Local Seo

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General SEO

To build your pages’ relevance, we start with a complete keyword strategy. We select high-performing keywords that drive relevant traffic to your site. We look at your product strategy, your target audience, and your competition to determine the best keywords.

Next, we work hard on content creation. The goal is to produce high-value, shareable content that includes your keywords. Content can be accessible to your audience as a blog, video, infographic, or other format type.

The next phase is link building, which is critical to driving the authority of your web page. To secure high-value backlinks, we reach out proactively to trusted influencers with requests. We use tactics like guest blogging, unlinked mentions, and competitors’ best links.

General SEO

Over the long term, SEO is cheaper than paid search and display advertising. It also reaches more new viewers than social media or blogging. Importantly, SEO reaches people with buying intent.

SEO is also more durable than other methods of online marketing. If you are committed to it,  it can be very difficult for your competitors to outperform you. Our goal is to increase the Domain Rating (DR) of your website. Doing so will improve your ranking on Google Search Results Pages (SERPs).

Content Marketing & Copywriting

Content Marketing

Any great digital marketing strategy is connected to a great content marketing strategy. Content exposes your brand and opens doors to new customers in a very affordable way. It can also be the launching pad for new sales. Studies show that most buyers view three to five pieces of content before they engage with a brand’s sales representative.

Nearly three out of four B2B marketers state that content marketing strongly impacts the quantity and quality of their new leads. Content takes many forms because people like to learn in different ways. 

Copywriting: We are masters of the written word. We write blogs, long-form articles, newsletters, white papers, ebooks, ad copy, and email marketing campaigns that get acted upon.

Audio & Visual: Complementing written content is a broad range of formats that deliver material visually and audibly. Video is the king of visual content, but it is closely supported by genuine photography and illustration. Further, the audio range of formats includes podcasts, branded music, and webinars.

Copywriting

Social Media Marketing

Social media is about connecting with your audience in an interactive way. It’s a great way to strengthen your brand affinity among current and potential customers. But it is not as simple as posting on multiple social media platforms and hoping your community grows. 

It starts with creating a strategy and following a solid plan. From there it’s about creating great content, engaging with others, and building your community.

Channel Selection & Strategy

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Content Creation & Posting

As an extension of your branded blogs, articles, videos, and imagery, your social media content must be interesting. It must be relevant. It should be worthy of sharing and engagement. 

The content we create is in your brand voice and style. We research and use the hashtags that your target audience follows. We write captions that inspire thoughts and comments. We leverage and link to your website’s long-form articles, short-form blogs, customer case studies, and how-to videos. 

Content Creation & Posting
Community Engagement & Development

Community Engagement & Development

Social media is not a two-way street. It’s a high-volume interstate freeway junction where thousands are talking all at once. Your voice needs to be amplified, not with noise, but with authentic personality and genuine human engagement. 

Just the way in-person neighborhood communities are created, authentic conversations rule. Fakeness, self promotion, and irrelevance get ignored. Your brand benefits from our skills in writing posts, comments, direct messages, group management, and community building.

Paid Search & Display Advertising

Search engine marketing is a form of advertising that matches your paid ads with online users. The match may be based on the query they entered in the search engine (this is paid search). Or the match may be based on the users’ demographics or other behavioral attributes (this is paid display).

The term “PPC” is an acronym for pay per click. The advertiser only pays the ad network (Google, Bing, Facebook, LinkedIn etc) when the ad is clicked on by the user.

Paid Search

Often called search engine marketing (SEM), paid search targets people looking for your product or your competitor. Paid search enables your brand to get discovered when your prospects are actively searching. 

Advantages of paid search are many. Speed is a big one. You can start a paid search campaign within a day or two if needed. There is potential to start getting conversions and leads right away.

Another paid search benefit is budget control. You can control your budget and scale it up or down almost immediately. Paid search is also easily testable, adjustable, and measurable. You can define and target your audience and reach the ones most likely to buy from you.

Paid Search
Digital Display Advertising

Digital Display Advertising

A display ad strategy can be highly effective for building brand awareness. It can also be a good complement to a paid search campaign. 

Display ads allow you to reach a wider audience. Your brand can be discovered by people who may not know your brand yet. With display ads,  you can get discovered by those who match the definition of your target customers.

Google Display Network

Google Display Network is the internet’s largest and most powerful platform for digital display ads. Your ad can be displayed on more than two million websites, reaching more than 90% of internet users. You can target any audience by:

  • Demographics: age, gender, location
  • Managed placements
  • Keyword searches
  • Contextual targeting
  • Site topics
  • In-market audiences
  • Affinity audiences
  • Content subscriptions
  • App targeting
  • Similar audiences
  • YouTube remarketing
  • Website remarketing
  • Exact match audiences

Linkedin

Linkedin is the most effective ad platform for B2B marketing. LinkedIn ads have excellent capacity to target individuals by company, role, industry, and tenure. LinkedIn also enables targeting through:

  • Demographics: age, gender, location
  • Education
  • Industry
  • Job titles
  • Member groups and interests
  • Connections
  • Pages followed
  • Company name
  • Company size
  • Company categories 
  • Growth rate
  • Website remarketing

Facebook and Instagram Ads

Facebook and Instagram Ads are ideal for consumer marketing and e-commerce. These platforms offer a wide variety of formats with high engagement. You can target by:

  • Demographics: age, gender, location
  • Education and employment
  • Shopping behavior
  • Tech adaptation
  • Competitor pages
  • Affinity audiences
  • Income brackets
  • Device specificity
  • Lookalike audiences
  • Social engagement remarketing
  • Website remarketing
  • Exact match audience

Email Marketing

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