Does your brand have an emotional connection with your customers? If so, can it be correlated to higher sales and profit...
Does your marketing plan have a 360-degree view? Are you wasting your advertising money? Having a marketing stra...
Do you know your Customer Lifetime Value? I asked a business owner if he knew his customer lifetime value (CLV) and his ...
Content Marketing: Google “what is content marketing” and you will be met by a dozen definitions. Som...
Comparing SEO and paid search strategies: In the search engine results page (SERP) below, would you want y...